The Science of Sales Excellence
A sales blueprint for business owners in the B2B space
A sales blueprint for business owners in the B2B space
Based on over 25 years of complex B2B sales experience in different companies and industries, including almost a decade working for a company conducting research in the area of sales, I have put together a very complete training course for business owners covering the success factors of B2B sales. For the last 3 years as an entrepreneur and business owner, I have been helping companies create sales excellence by aligning and developing strategies, structures and people, without having to spend time money and efforts on counter productive activities.
What will you get?
This training course will give you a solid understanding of the most important success factors of Sales both from an individual as well as an organizational perspective. It takes a scientific perspective and a holistic approach to sales excellence in a practical way. It contains, theory, exercises, tools and real life examples.
The course covers areas such as:
- Scientific facts about sales
- The main drivers of business complexity and the length of your sales cycle
- The evolution of sales - history and trends
- The characteristics of different sales logics
- Individual success factors
- Differentiated sales leadership
- Understanding the customer's buying cycle and business drivers
- Customer value orientation - Connecting with the customer values in both from an individual and company perspective.
- Becoming a value creator and talk about the right things with the customer.
- Stakeholder management. Talk to the right people
- The human factor - A winning mindset and overcoming limiting beliefs
- Expanding the comfort zone and becoming limitless.
- Effective communication
- Sales Planning and execution
- Securing your success - Implementation principles
Testimonials
Chicago, USA
George does a masterful job of getting to the strategic core of selling in a meaningful, engaging way. He has years of experience in both the psychology of the sales process and also with putting theories to use in actual complex sales environments. I expect anyone who takes this course will learn new material to help improve their sales process
Sodertalje, Sweden
Very interesting and thought-provoking, also with a lot of practical tips on how to improve solution sales in a pedagogical manner
São Paulo, Brazil
Fundamental principles for sales management, indispensable for training and changing the mindset of the sales team seeking more consultative sales.
The Science of Sales Excellence
The complete B2B Sales Blueprint
Don't miss this opportunity!
